Security is essential for any business – of any size and in any industry. But for many businesses, security is seen as a grudge purchase, one that is required by insurance companies and isn’t always cost-effective.
Yet, here at Farsight, we see time and time again businesses get a return on their security investment, when incidents that could have cost them thousands of pounds are prevented.
As installers, you’ll also see the difference effective security can make to a business. But how can you make sure your clients feel the same way? That they can also see the benefits of the security measures you put in place?
In this blog, I’ve pulled together five ways you can help customers see security as a wise investment.
1. Proper installation
Clients may question why IP is better than analogue for their site, they may wonder why they need that extra camera or even why a CCTV system is necessary alongside their intruder and fire alarms. You know that it’s all about providing a proper installation, that offers comprehensive security as oppose to blind spots, questionable placement of detectors and cameras and technology that places limitations on how well their security can perform.
Use real examples where intelligent systems have made all the difference to the security of a site. At Farsight we’ve had incidents where alarm footage has shown absolutely nothing out of place – but thankfully the integrator had had the foresight to install a system that captures, pre, during and post alarm images. It was these stills that revealed the presence of an intruder, which resulted in an arrest just 12 minutes later. You can read more about the incident here.
Similarly, time and time again we see that the visual verification we provide via CCTV cameras, supported by intruder alarms flagging up unauthorised access to a secure zone, is critical in ensuring a rapid emergency response.
If the client can see the real difference intelligent systems make on a day-to-day basis to other sites, they’ll be able to see how it could save them money when it comes to their security.
2. Remote monitoring
Of course we’re going to mention remote monitoring but it really is one of the best ways to ensure a cost-effective security system.
With remote monitoring in place, security systems will be monitored 24/7 or when the site requires. That means that when an incident occurs, the RVRC will know and be able to react accordingly. Without remote monitoring in place, CCTV becomes a tool for providing footage as evidence – after the damage is done.
Not only that but speed of response from the emergency services can be a real game changer when it comes to reducing the damage done to a site during an incident. Explain to the client that with remote monitoring in place for CCTV systems, there will be visual verification of incidents, which can be crucial in ensuring a rapid emergency response.
Make it clear to the client how important a URN can be too. If they understand this process, they’ll be able to see how security really can be cost-effective.
3. Internal awareness
Explain the importance of internal security awareness within businesses. When you hand over details about new security systems to clients, explain that they need to protect themselves from inside jobs too.
4. Regular reviews and tracking
Being transparent with the end-user is one of the best ways to ensure they see the benefits of their security.
By providing the client with reporting on how their systems are performing you’ll be providing them with the opportunity to dig a little deeper into optimising their security and seeing where it has made a real difference.
For example, if they see a particular nuisance alarm being raised time and time again from foliage obstructing a camera, they can do something about it. Such a proactive approach to their security will make sure it is more cost-effective, as weak spots will be eliminated.
5. Business as usual
A security breach won’t simply cost a business if valuable equipment or machinery is stolen. A security breach will also potentially cost a business through loss of revenue.
By highlighting to the end-user that they could risk real disruption to business due to theft, criminal damage or fire it could be the tipping point for them to realise just how cost-effective a great security system can be.
How else do you explain to a client that improved security is actually a wise investment? Let us know by leaving a comment below!